Friday, 30 September 2011

DON'T WASTE COTTON September 2011

  • Cotton is a fabric that we wear and see around us. Many of us will rarely ever closely look at fabric on our body and try to workout how it was made or where it came from. Let alone know this fact: 'The proud Uzbek cotton harvest is picked courtesy of the forced labour of the country's and young adults.' Lucy Siegle. These days cotton is more disposable than ever before. We can go to shops buy as many cotton garments we want, without facing hardship unlike people who make it.

Collection: All sweat tops are printed through a D.I.Y studio method. All trousers are made in London studio from cotton, focusing on a sustainable, classic and practical cut.

Photographer: Andrej Vasilenko,

Models: Ola Dada, Katie, Susie, Luke Putres




291 Portobello Road,


W10 5TD

T Shirts and Sweat tops:

LIK + NEON, 106 Sclater Street, (just off Brick Lane),


E1 6HR

ihtgw website: